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LATEST RESEARCH BY THE LAB

"What Blockchain Can and Can’t Do: Applications to Marketing and Privacy."

Marthews, Alexander and Catherine Tucker. International Journal of Research in Marketing Vol. 40, No. 1 (2023): 49-53. SSRN.

Faculty: Catherine Tucker

"Informational Challenges in Omnichannel Marketing: Remedies and Future Research."

Cui, Tony Haitao Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, and Sriraman Venkataraman. Journal of Marketing Vol. 85, No. 1 (2021): 103-120.

Faculty: Catherine Tucker

"Initial Coin Offerings and the Value of Crypto Tokens."

Catalini, Christian, and Joshua Gans, MIT Sloan Working Paper 5347-18. Cambridge, MA: MIT Sloan School of Management, March 2019.

"Blockchain Technology for Healthcare: Facilitating the Transition to Patient-Driven Interoperability."

Gordon, William, and Christian Catalini. Computational and Structural Biotechnology Journal Vol. 16, (2018): 224-230.

"When Early Adopters Don't Adopt."

Catalini, Christian, and Catherine Tucker. Science Vol. 357, No. 6347 (2017): 135-136.

Faculty: Catherine Tucker

"The Digital Privacy Paradox: Small Money, Small Costs, Small Talk."

Athey, Susan, Christian Catalini, and Catherine Tucker, MIT Sloan Working Paper 5196-17. Cambridge, MA: MIT Sloan School of Management, June 2017.

Faculty: Catherine Tucker